Previous blog posts on this subject are here (initial details) and here (week 1 findings).
Below are some findings of interest at month 2...
THE FREE BOOK
|Downloads of book#1 over 60 days|
- Book #1 in the series has been downloaded (for free) a total of 56139 times.
- No paid advertisements have been utilized so far (I have spent $0 on marketing this free book). All downloads have occurred due to word of mouth and social media.
- After the initial spike in downloads, 3 additional spikes were observed:
- A well-known blogger posted the link (to the free book) on her facebook page and blog
- A notable author (New York Times, USA Today best seller with 20k+ followers on facebook) posted the link on her facebook page.
- I released a new book
- As you can see from the table above, people who downloaded the book for free were much more likely to leave 3 or 2 star reviews than people who purchased the book at full price ($3.99).
- Interestingly, if only new reviews/ratings (new since experiment began) were averaged, the book would have a rating of 4.6 instead of 4.7 (so, not a significant difference).
INCREASE IN SERIES SALES
- Sales for the other 4 books in the series (all full price at $5.99) have increased significantly. Over baseline (the month prior to the experiment):
- Month 1 saw a 260% increase in sales
- Month 2 saw a 200% increase in sales
- Book #1.5 (the sequel to Book #1) saw the highest increase in sales (represented in blue in the above graph)
- I will collect 1-more month of data (using word of mouth and social media) then attempt to utilize "paid" advertisement resources.
- I will compare social media -vs- paid advertisements:
- Number of free downloads over 3 months
- Effect on ratings/reviews
- Sustained sales of series titles over 3 months
Happy Tuesday. <3 Penny