Tuesday, April 14, 2015

Experiments in Self-Publishing: 2 months later

We're at the 2-month mark for my "free first book" experiment.
Previous blog posts on this subject are here (initial details) and here (week 1 findings).

Below are some findings of interest at month 2...

Downloads of book#1 over 60 days
  • Book #1 in the series has been downloaded (for free) a total of 56139 times.
  • No paid advertisements have been utilized so far (I have spent $0 on marketing this free book). All downloads have occurred due to word of mouth and social media.
  • After the initial spike in downloads, 3 additional spikes were observed: 
    • A well-known blogger posted the link (to the free book) on her facebook page and blog
    • A notable author (New York Times, USA Today best seller with 20k+ followers on facebook) posted the link on her facebook page.
    • I released a new book

  • As you can see from the table above, people who downloaded the book for free were much more likely to leave 3 or 2 star reviews than people who purchased the book at full price ($3.99).
  • Interestingly, if only new reviews/ratings (new since experiment began) were averaged, the book would have a rating of 4.6 instead of 4.7 (so, not a significant difference).

  • Sales for the other 4 books in the series (all full price at $5.99) have increased significantly. Over baseline (the month prior to the experiment):
    • Month 1 saw a 260% increase in sales
    • Month 2 saw a 200% increase in sales
    • Book #1.5 (the sequel to Book #1) saw the highest increase in sales (represented in blue in the above graph)
  • I will collect 1-more month of data (using word of mouth and social media) then attempt to utilize "paid" advertisement resources.
  • I will compare social media -vs- paid advertisements:
    • Number of free downloads over 3 months
    • Effect on ratings/reviews
    • Sustained sales of series titles over 3 months

Happy Tuesday. <3 Penny

Thursday, April 9, 2015

It's alive. And it's EVERYWHERE! :-O

AMAZON US: http://tinyurl.com/pkp4bl4
AMAZON UK: http://tinyurl.com/p5mlwen
B&N Nook: http://tinyurl.com/mv2qhtf
iTUNES: http://tinyurl.com/k5k68jx
KOBO: http://tinyurl.com/mpf4453


One week.
Private beach.
Invisible girl.
Jerk-faced bully.
What’s the worst that could happen?
Kaitlyn Parker has no problem being the invisible girl, which is why she finds herself hiding in various cabinets and closets all over her college campus. Despite her best efforts, she can’t escape the notice of Martin Sandeke—bad boy, jerkface bully, and the universe’s hottest, wealthiest, and most unobtainable bachelor—who also happens to be Kaitlyn’s chemistry lab partner.
Kaitlyn might be the only girl who isn’t interested in exploiting his stunning rower’s build, chiseled features, and family's billionaire fortune. Kaitlyn wants Martin for his brain, specifically to tabulate findings of trace elements in surface water.
When Kaitlyn saves Martin from a nefarious plot, Martin uses the opportunity to push Kaitlyn out of her comfort zone: spring break, one week, house parties, bathing suits, and suntan lotion. Can she overcome her aversion to being noticed? Will he be able grow beyond his self-centered nature? Or, despite their obvious chemistry, will Martin be the one to drive Kaitlyn into the science cabinet of obscurity for good?


“It’s better than sex!” – Anonymous.
“Hey…!” :-( – Anonymous’ husband.

Friday, April 3, 2015

SCENES FROM THE CITY: A compromise...

I've been receiving a lot of messages asking about SCENES FROM THE CITY now that I'll no longer be able to attend book signings in 2015 (and book signings were to be the only place one could obtain a copy of SftC).

Therefore, I've decided to re-publish SCENES FROM THE CITY on Amazon, B&N, iTunes, and Kobo for the remainder of 2015 with all the proceeds going to the March of Dimes.

Fiona and I are in the process of re-publishing the collection to all retailers.
On Amazon here: http://www.amazon.com/Scenes-City-Knitting-Surprise-ebook/dp/B00OABLCW0/ref=la_B00BI7A7SY_1_11?s=books&ie=UTF8&qid=1428104423&sr=1-11

It should be up within the next week everywhere else.

<3 Penny

Monday, March 30, 2015

Requesting an ARC, How to get an ARC, and Bananas (I lied, there are no bananas in this post)

The release (weeks leading up to the release) for Elements of Chemistry has been somewhat atypical for me. I've received over 100 requests (via email, PM on goodreads & facebook) for an ARC from readers. This doesn't count requests from bloggers.

On one hand, this is incredibly flattering! I AM STUNNED!!! :-O
On the other hand, my Catholic guilt is giving me tummy aches each time I have to say no to an ARC request.

As much as I'd love to give everyone a free copy of this series, if I did that then I'd no longer be able to afford writing books.

So.... how do you go about getting an ARC for one of my books?
There are a few ways:
1) The "Always ARC list". Information about this list can be found here: https://www.goodreads.com/topic/show/2273041-always-arc-list---what-is-it

2) Join the blog tour as a blogger: https://docs.google.com/forms/d/18Tt9q7vgRNgUFsTNEhzfWGzU_Z3a76GyXq7g7JAfMXg/viewform Of note, not every blogger that signs up will receive an ARC. This is because more and more I'm finding readers who start a blog, review no books, but then sign up for my blog tour... O.o

3) Enter to win via contests and giveaways: I actually have an ARC giveaway going on right now on my author page (on facebook): https://www.facebook.com/PennyReidWriter As well, whenever a new ARC giveaway is posted on a blog (or elsewhere around the internets) I also post that information on my facebook page.

I hope this helps clarify the process...
<3 Penny

Saturday, March 28, 2015

Fun news!! HAPPILY EVER NINJA / NINJA AT FIRST SIGHT cover photo :-)

One of my fellow author friends, Laura Gibson Author, has agreed be Fiona-- of the infamous Fiona and Greg duo-- for the book covers of HAPPILY EVER NINJA / NINJA AT FIRST SIGHT (Knitting in the City book #5).

The photoshoot is going on now... as in, right now. And Author Heidi R Hutchinson (author of the Double Blind Study series and Laura's sister) will be live-tweeting / instagramming the photoshoot.
Follow progress here if you're interested --->
@chosenbyfaith (twitter and IG)
And they'll be using the hashtags: ‪#‎hotninja‬ ‪#‎pennyreid‬ ‪#‎KitC‬

Background story (if you're curious): I met Laura and Heidi in person for the first time at PennedCon in St. Louis last year. When I saw Laura I tried not to stare at her too long because she is basically how I picture Fiona in my head.

I've never had a custom photoshoot for any of my covers. I always figured that if I can find a fun stockphoto then, great! But I've been struggling for over a year to find a stockphoto for HAPPILY EVER NINJA. Therefore, about 3 months ago, I asked Laura if she'd be willing to pose as Fiona for the cover of the book. Turns out, she's also a photographer. ‪#‎WIN‬!

Picture below of Laura Gibson (author) aka Fiona from the Knitting in the City series, grabbed from her author page.

Monday, March 16, 2015

Wednesday, March 11, 2015

ARC's for Elements of Chemistry

Please forgive the newsy/announcement-esque nature of this post...

ARC and BLOG TOUR PEOPLE (Still time to sign up: BLOG TOUR SIGN UP) !!!

1) BLOG TOUR: if you signed up for the Blog Tour for ATTRACTION / Elements of Chemistry, then you will be receiving your ARC within the week! Please email Fiona (fionuhfischer AT gmail DOT com) if you do not receive it by Wednesday, March 18. The email will come from Nicole at IndieSage PR​ and *might* go to your spam or promotions folder, so please keep an eye out.
If you still want to sign up for the blog tour, there is time! Go here: https://docs.google.com/forms/d/18Tt9q7vgRNgUFsTNEhzfWGzU_Z3a76GyXq7g7JAfMXg/viewform

2) ALWAYS ARC PEOPLE: I have sent Part 2 (HEAT) to those of you who have already read Part 1 (ATTRACTION) and left some kind of review on Goodreads (even a rating with no review is sufficient). My plan is to send part 2 (then 3) once I see that you've reviewed the previous part (as I don't want to waste your time/clog your inbox with books you don't want to read). <3

Of course... I'll likely release part 1 early (as is my custom O.o) so keep an eye on this page for that. :-)